Simple path, each Customer will follow

Have you ever asked yourself a fundamental question:

– What actions must the Client take to place an order in my store? 

It sounds pretty obvious, but being aware of this process allows you to improve it and adjust it to your Client needs.

The path your customers follow every time they want to place an order is called Path to purchase. In basic Magento installation, we can distinguish five alternative ways the Customer can follow, to achieve the same result.

Path I – one page to rule them all!